A founder-led studio for growth and AI-native engineering. Senior hands, no junior hand-offs.
Start a projectWhy it’s here: it was one of Andriy’s favourite builds in his web apps class at UNC Chapel Hill, on the way to his computer science degree. Still one of ours.
Read more on Wikipedia →01 / What we work on
02 / Under the hood
Funnel and checkout audits, then A/B tests with readouts you can trust.
Portals, apps and storefronts with real auth and permissions.
Warehouses, ETL and dashboards, with revenue reconciled to the row.
LLM features and agents with evals, and Salesforce, LIMS and payments wired together.
03 / Selected work
The ETL, warehouse and dashboards behind a DTC coffee brand. Every figure traces back to the order.
Amplitude and PostHog instrumentation and dashboards, plus the hygiene that keeps them honest.
We built and shipped HabitCoach.ai, with the evals and fallbacks that hold up with real users.
Before the studio: Andriy ran conversion and lifecycle experiments on the growth team at Eight Sleep.
04 / How we work
We start where things break: auth, data grain, the seams between systems.
Small, verifiable increments in production. You watch it work as it lands.
Documented and traceable, so it still makes sense a year later.
05 / Start a project
Tell us the messy version. Founder Andriy Rusyn leads every engagement, backed by a small senior team.